top of page

MOCK &
PROPER

INDUSTRY: Beverage

(Non-Alcoholic/Low-Alcohol)

​

SCOPE: Brand Identity,

Character Design & Packagine

​

BRAND VIBE: Playful, Refined, Naive​​

PROJECT GOAL

Develop a lighthearted brand identity for a low-alcohol beverage line that balances "improper" hand-drawn doodles with professional design elements.

Mock and Proper Wine Close Up
Mock and Proper Logo-Olive Green
Mock and Proper Wine bottle with glass of wine
Sketches on a kidle scribe of brand's characters. Wine opener, grapes, and olives
Mock and Proper wine bottle and glass in people's hands in front of a green curtain
Mock and Proper final Illustrations of wine opener and grapes

READY TO FINALLY LOOK LIKE YOURSELF?

bottom of page